The Rathkopfs

We’re Anna and Jordan Rathkopf, founders of a media production team built on lived experience and real connection.

After Anna’s breast cancer diagnosis in 2016, we turned the camera on ourselves—patient, caregiver, and everything in between. That experience reshaped how we see, how we listen, and how we create.

WHAT WE DO

We help mission-driven brands, health orgs, and nonprofits tell stories that feel honest, intimate, and built to last.

→ Story-first creative
→ Thoughtful casting + production
→ Cinematic photography & doc-style video
→ Calm, low-lift shoots rooted in trust
→ Post that elevates without overpolishing
→ Scale up and down our team of creatives with commercial and editorial experience across industries to tell stories that matter

WHAT DRIVES US

We believe in the power of feeling seen. When people see themselves reflected in honest, human stories, they feel more connected, more empowered, and more understood.

That’s what drives us — creating visuals that don’t just capture attention, but build trust and spark change.

AWARDS

2025 Lurzer’s Archive Top 200 Best Ad Photographers

2024 Photographic Achievement Award - International Photographic Council, United Nations

2024 Communicator awards

American Photography 39

Communication Arts Photography Annual 2022

American Photography 38

APA 2021 Annual

SELECT CLIENTS

Ad Council, Adidas, American Cancer Society, Brookfield, Children’s Aid, CNN, Cristo Rey Network, DREAM, EGF Foundation, Memorial Sloan Kettering Cancer Center, NY Common Pantry, NYU Langone Health, Prospect Park Alliance, RXR, Susan G. Komen, VICE Media Group, White & Case, Young Survival Coalition (YSC)

EXHIBITIONS

Photoville 2025, “HER2: The Diagnosed, The Caregiver and Their Son.”

MONTEFIORE EINSTEIN, “The Burden of Concealment,” 2025

DUKE Health, "Switching Roles," 2023

Photoville 2022, "care: work" Exhibition

LinkNYC, "#ArtOnLink," 2021 (Solo Exhibition)

Photoville 2021, "Kensington Cares" Exhibition

International Center of Photography, "#ICP Concerned" Exhibition

Smithsonian Institution, "U.S. and Vaccines" Exhibition

Brooklyn Public Library, Permanent Collection

Center for Brooklyn History, "Brooklyn Resists" Exhibition, 2021

AWARDS

2025 Lurzer’s Archive Top 200 Best Ad Photographers

2024 Photographic Achievement Award - International Photographic Council, United Nations

2024 Communicator awards

American Photography 39

Communication Arts Photography Annual 2022

American Photography 38

APA 2021 Annual