RATHKOPF

Anna and Jordan Rathkopf are the founders of RATHKOPF, an award-winning, patient- and caregiver-led insight and documentary storytelling studio. RATHKOPF helps healthcare and mission-driven organizations understand what people and communities actually experience—and translate those insights into better decisions, stronger communications, and meaningful action.

Working at the intersection of lived experience, documentary practice, and strategy, RATHKOPF partners with global biopharma companies, healthcare and creative agencies, health systems, advocacy organizations, academic institutions, nonprofits, and social-impact brands. Combining qualitative insight, strategy, documentary film, and photography, the studio supports work across Medical Affairs, patient engagement, healthcare communications, education, advocacy, and community engagement.

The studio grew from Anna’s breast cancer diagnosis and Jordan’s role as her care partner. That experience continues to shape its work closing the Lived Experience Gap—the distance between what institutions understand and what people actually live.

RATHKOPF’s work has reached audiences across healthcare, media, culture, and social impact worldwide. In 2026, Anna and Jordan helped create Human Lens: The Lived Experience, a new category for the New York Festivals Health Awards, where they serve as Jury Chairs. Their work has received international recognition, including a Professional Photographic Achievement Award from the International Photographic Council at the United Nations.