We’re a patient- and caregiver-led insight, strategy, and documentary storytelling studio.

We help pharmaceutical and healthcare teams make better decisions by revealing what patients and caregivers actually experience. We call it closing the lived experience gap.

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The truth about a patient's life doesn't live in a dashboard.

It lives in their kitchen, their waiting room, the text they send at 2 a.m.

How We Work

WHO WE WORK WITH

Medical Affairs

Patient Engagement

Brand & Marketing

MSL & HCP Education

TRUSTED BY HEALTHCARE, ADVOCACY AND ACADEMIC PARTNERS

Before you build anything, find out what you don't know.

Most healthcare projects start with the deliverable already decided. We start one step earlier: what are patients and caregivers actually experiencing that you haven't understood yet so that we can help close the lived experience gap.

We spend weeks/months finding out. You leave with a clear brief — and the choice to build from it.

Lived Experience Discovery

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HOW WE WORK

Lived Experience Strategic Discovery

Understand the question before the brief is written.

Discovery + Documentary

Learn first, then turn what is learned into strategy, photography and film.

Documentary Photography & Film

Create the work when the brief and need are already clear.

  • "It’s fantastic and really brings this depth. Beyond pointing and clicking at rating scales, this really brings the emotionality to a face.”

    Dr. Nathalie Moise, Columbia University Irving Medical Center

  • RATHKOPF bring together lived experience and professional experience — the authenticity of people who have lived it, with the technical capabilities to make the work credible, beautiful, and effective.”

    Senior Director, US Public Affairs
    Pharmaceutical Client

  • "Working with RATHKOPF on this project was a career highlight for me. They brought a level of empathy and creative vision unmatched in any previous company I’ve worked with. "

    Jamie Larson, Marketing Director, Young Survival Coalition

  • “Wow. You just helped me uncover something I haven’t even spoken with my therapist about yet. Thank you for helping me feel so safe.”

    Katie, Metastatic Cancer Thriver/Patient

  • "Friday was fast, complex, and deeply moving. A patient and care partner production day that demanded speed, trust, and precision - and somehow, it was damn near flawless. That's thanks to the incredible care and expertise of RATHKOPF and their skilled production team."

    Alix Floyd, Managing Partner & Founder, Assemble Health

Founders’ Story

When Anna Rathkopf was diagnosed with cancer, she and her husband Jordan picked up their cameras to make sense of what they were living through.

That work earned international recognition, but more importantly, it exposed a persistent gap between what healthcare tracks and what patients actually experience.

RATHKOPF was built to help healthcare teams see that gap clearly — and act on it. For nearly ten years, we have continued this work with patients, caregivers and community partners across different health experiences—building every relationship with care.

RATHKOPF'S Origin Story

Let's understand what your patients are living—not just what your data is measuring.

Let's talk before you decide what to build.

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