HEALTH
THAT FEELS HUMAN
We’re changing how healthcare is seen through real photo and video stories.
We create visual
stories that earn trust,
not just attention.
When Anna Rathkopf was diagnosed with cancer in 2016, we picked up a camera to document real life as a patient-caregiver duo.
What began as survival became storytelling.
Now, we help hospitals, nonprofits, and health-focused brands tell award-winning, human-first stories that truly connect.
We’re Anna and Jordan Rathkopf — a cancer survivor and caregiver
photo + video duo, United Nations and advertising award-winning visual storytellers, creative directors, public speakers, and advocates.
Anna is an 8-year breast cancer survivor; Jordan was her caregiving partner through diagnosis, treatment, and survivorship.
Drawing from that lived experience, we create healthcare campaigns and education initiatives that build trust, humanize the patient journey, and strengthen emotional connection to science, clinical trials, and care.
Our work spans photography, filmmaking, exhibitions, workshops, and strategic consulting.
AWARDS AND RECOGNITIONS
Most health content falls
flat because it’s disconnected
from real experience.
OUR APPROACH
Real stories.
Real moments.
Real connection.
Full-service
media production
with purpose
Rooted in lived experience, we bring care, clarity, and craft to every step — from story development to final edit.
Authenticity, empathy, and raw emotion
HIGHLIGHT: HER2: The Diagnosed, The Caregiver and Their Son Book, Exhibition and Lecture series
Our book, HER2: The Diagnosed, The Caregiver, and Their Son, is a visual conversation about illness, survivorship, and family. Recognized by the International Photographic Council at the United Nations for Professional Photographic Achievement In Visual Storytelling, exhibited in galleries and hospitals around the world, and featured across healthcare and advocacy networks, it has helped organizations shift how illness is represented and spoken about for patients, caregivers and families.
Select Projects
South Brooklyn Heroes
In the early days of the pandemic lockdown in Southern Brooklyn, the Rathkopfs documented the experiences of over 100 volunteers helping mutual aid groups through genuine portraits and interviews. This impactful project emphasizes community strength and was featured in prominent platforms, including a public art exhibition on LINKNYC digital kiosks throughout NYC, the Smithsonian Institute's “VACCINES AND US” initiative, and Photoville in 2021 and 2022.
The Rathkopfs are planning a 2025, 5-year anniversary retrospective exhibition.
