Who We Are
We’re Anna and Jordan Rathkopf—United Nations and advertising award-winning visual storytellers, creative directors, public speakers, and advocates.
Anna is an 8-year breast cancer survivor; Jordan was her caregiving partner through diagnosis, treatment, and survivorship.
Drawing from that lived experience, we create healthcare campaigns and education initiatives that build trust, humanize the patient journey, and strengthen emotional connection to science, clinical trials, and care.
Our work spans photography, filmmaking, exhibitions, workshops, and strategic consulting.
AWARDS AND RECOGNITIONS
Working With Us - A Full-Service Production Partner
Our work is guided by a deep sensitivity and sense of purpose. Through story consulting, casting, photography, and video production, we bring genuine patient perspectives to campaigns.
As partners, we’re here to support projects from start to finish, creating narratives that feel real and resonate deeply with audiences.
Ideation & Concept Development
Crafting narratives with empathy and honesty that connect on a human level.Casting & Storyboarding
Selecting talent and developing storyboards that reveal the heart of every story.Photo & Video Production
Capturing raw, powerful visuals that showcase resilience within patient and caregiver bonds.Editing & Post-Production
Delivering a polished final product that stays true to each unique experience.
HIGHLIGHT: HER2: The Diagnosed, The Caregiver and Their Son Book, Exhibition and Lecture series
Our book, HER2: The Diagnosed, The Caregiver, and Their Son, is a visual conversation about illness, survivorship, and family. Recognized by the International Photographic Council at the United Nations for Professional Photographic Achievement In Visual Storytelling, exhibited in galleries and hospitals around the world, and featured across healthcare and advocacy networks, it has helped organizations shift how illness is represented and spoken about for patients, caregivers and families.
Select Projects
South Brooklyn Heroes
In the early days of the pandemic lockdown in Southern Brooklyn, the Rathkopfs documented the experiences of over 100 volunteers helping mutual aid groups through genuine portraits and interviews. This impactful project emphasizes community strength and was featured in prominent platforms, including a public art exhibition on LINKNYC digital kiosks throughout NYC, the Smithsonian Institute's “VACCINES AND US” initiative, and Photoville in 2021 and 2022.
The Rathkopfs are planning a 2025, 5-year anniversary retrospective exhibition.
