Patient-Centered Visual Storytelling,
Exhibitions, and Workshops/Consultations for Pharma Engagement
Anna and Jordan Rathkopf
Survivor & Caregiver. Visual Storytellers, Advocates, and Speakers.
Who We Are
We’re Anna and Jordan Rathkopf—United Nations and advertising award-winning visual storytellers, creative directors, public speakers, and advocates.
Anna is an 8-year breast cancer survivor; Jordan was her caregiving partner through diagnosis, treatment, and survivorship.
Drawing from that lived experience, we create healthcare campaigns and education initiatives that build trust, humanize the patient journey, and strengthen emotional connection to science, clinical trials, and care.
Our work spans photography, filmmaking, exhibitions, workshops, and strategic consulting.
AWARDS AND RECOGNITIONS
We partner with pharma teams to:
Humanize patient experience to build trust through authentic patient and caregiver storytelling
Educate medical professionals and students on patient experience with clinical trials, treatments and navigating patient and caregiver support
Create emotional resonance in awareness, recruitment, and survivorship campaigns
Our services include:
Campaigns & Content: Photography, video/film, and written narratives to support recruitment, education, and engagement
Lunch & Learns: Bringing real patient voices into brand, communications, and clinical strategy
Storytelling Workshops: Empowering patients, caregivers, and survivors to share their stories authentically
Panels & Keynotes: Live or virtual presentations rooted in lived experience
Exhibitions & Installations: Portable exhibitions for hospitals, conferences, or public events
HIGHLIGHT: HER2: The Diagnosed, The Caregiver and Their Son Book, Exhibition and Lecture series
Our book, HER2: The Diagnosed, The Caregiver, and Their Son, is a visual conversation about illness, survivorship, and family. Recognized by the International Photographic Council at the United Nations for Professional Photographic Achievement In Visual Storytelling, exhibited in galleries and hospitals around the world, and featured across healthcare and advocacy networks, it has helped organizations shift how illness is represented and spoken about for patients, caregivers and families.
How We Create Impact
Through strategic storytelling, we help pharma and healthcare organizations:
Deepen trust with patients and caregivers
Bridge communication gaps across the clinical trial journey
Increase brand and mission resonance at every stage of the care continuum
Spark meaningful conversations about stigma, resilience, and care
Recent highlights:
Susan G. Komen: Produced award-winning health equity campaigns advancing mission visibility across national platforms
Young Survival Coalition: Delivered “Inclusivity Matters” series to highlight underserved patient voices in clinical trial narratives
Memorial Sloan Kettering: Developed the first simultaneous image and video storytelling library for internal and external engagement
HER2 Project: Recognized by the United Nations for impact on changing perceptions around illness and survivorship
