Why Komen?
Susan G. Komen — Award Winner
A bold, storytelling-driven campaign by The Rathkopfs, blending documentary and scripted visuals to capture the heart of Susan G. Komen’s mission. Featuring real patients, advocates, and actors, the project delivered a curated image library and three dynamic videos for annual reports, digital marketing, and fundraising—driving awareness, action, and impact.
AWARD: The Communicator Awards — 2024 Award of Excellence
